Video Marketing For Traffic – Branding Your Videos, Your Business and Yourself

Ever heard of YouTube? Yeah, I thought so! Nearby, in January 2008 79 million users made over 3 billion video views (That's over 100 million views per day!) How would you like a slice of that kind of audience?

Video really has become popular on the web recently and it's easy to see why. It's unparallel by any other medium in terms of getting your message across. The problem with video online is that it has always been expensive to produce and host, requiring specialist equipment, expensive software, and massive bandwidth. Not any more because, since you can produce a screen capture video at zero cost (using Camstudio or similar software), and not only host it for free on YouTube, but also use it as a source of traffic!

You can not embed links in video on YouTube. What you can do however is put a link in the video description, create a profile or 'channel' with a link to your site, and brand your video with your domain.

Publishing and branding your videos

To get started, head over to YouTube.com and sign up for a free account. Your channel is automatically created for you based on your username (ie [http://www.youtube.com/username]) and once created you can customize it.

On your channel select 'Personal Profile' and there is a space to add your website URL. While you're there, fill out the rest of the profile too and upload a photo. Remember, YouTube is a social media site so you want to brand yourself, not just your business or products!

When you come to upload a video, use SEO practices. Remember that people will find your videos by searching, just like on Google, so use relevant keywords for your title, tags, and in your description. Also, your description can include a link to your site so long as you remember to include the http: // part! If you use a full URL the link will appear on the video page without the user having to click the 'more info' button!

While links in the description and on your profile are great, it's your video that people's attention will be on so get the URL in there! Start and end the video on a 'splash screen' with the video title and your domain clearly visible. You can also, depending on the nature and content of the video, use an overlay which shows your branding through the video!

While YouTube is far and away the king of online video, it's by no means the only site you can publish to. MetaCafe, HowCast and Blip.tv are just a few of the sites I use, but uploading to each of them takes time and effort. Do not worry though, help is at hand with a tool called TubeMogul.com

TubeMogul allows you to upload to all of these sites and more in one go, and even tracks all your views for you in one easy to use control panel. I recommend uploading to YouTube manually (so you get more control and can set the description etc. specifically for YouTube) and then use TubeMogul to upload to any other sites relevant to your niche. You can still use TubeMogul to track your YouTube views though!

Video on your own site

If you're creating video for a membership site, or a product then you will have to host it yourself to keep it private and secure. However, any videos that you're giving away are free to your visitors can also be hosted on YouTube. Just upload as normal, head to the video page and on the right hand side you'll see a box called EMBED with some HTML code (starts with

Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Online Driver’s Education

What Is the Purpose of Online Driver's Education?

Online driver's education imparts learning skills and fundamental concepts relating to driving test so as to prepare distance learners for a driver's license exam, irrespective of age-group. The driver's education imparted from the online mechanism is certainly a boon to all those who, without moving to the desired location can reap the benefits for learning the basics and concepts related to driving in order to obtain a valid driving license.

How is Online Driver's Education Beneficial to a Person?

Online driver's education programs are beneficial to online student in numerous ways. Some of them are:

1. Online driver's education programs are far more affordable and it typically takes a person to shell around $ 40 to get enrolled in an online driver's education program, which is definitely a bargain!

2. The learning methodology and virtual classroom environment is easy to understand and all assistance is provided to let students get familiarized with the concepts of online education and online learning tools.

3. The students can access their course contents from any of the preferred locations all over the world and can complete the online education program for driving skills without disturbing their other personal and / or professional commitments.

4. The students can fix their own time schedules and learning hours, which makes online driver's education convenient and flexible.

5. The virtual classroom lends an impersonal impression and a student is an independent learner in the long run, since it has little interface to offer between a student and trainers. It also offers less inter-linking and inter-personal interaction and interface between virtual class-fellows, which rewards off any chances of distractions.

6. A student can attend virtual classroom sessions, discussions groups, newsgroups, forums and numerous other interactive activities at his / her own discretion and it's up to a student to complete the pending online workbook assignment and get it checked and assessed by teacher via online learning management systems.

7. All that is needed in this online program is an internet connection and a flair for understanding and learning new and innovative concepts with the help of online learning tools and materials like audio / video / web conferencing, webinars, whiteboards, chats, forums, discussion groups, e-mails etc.

What Is the Selection Criteria for Online Driver's Education Program?

The online driver's education program is a student-centric and effective learning based program, which helps a student understand the fundamental concepts of driving so as to appear for the driving test and obtain a legal driving license. Distance learners must verify the accreditation of the online education program as well as the online driving school that they have applied at their own online driver's education. Since online training and distance learning education may have some important formalities on part of students before getting started, a student must verify all information and formalities relating to a selected course.

What is "Green Driver's Ed"?

Green Driver's Ed is an acronym for Green Driver's Education with a special emphasis on environment. This is a new notification being introduced within the driving school community which includes environmental consciousness as a fundamental part of conventional driver's education curriculum. It adds sense to a person in terms of community welfare and environmental awareness when compared with a traditional learning course for driving.

Home Business – How to Master Life and Work All at Once

They say that money is useless if you have lost every source of happiness in this world for the love of it. You can never buy happiness or fulfillment. But there are actually ways that you can learn how to achieve happiness and success in work and in life, all at the same time!

Here are ways on how to master both life and work without sacrificing one for the other …

First, it should be clear to you that your decisions could actually count against your personal life if you have done so poor in making choices.

For the past years in your career, have you experienced any of these downsides? If your answer is yes, you may actually be experiencing more serious problems that will indeed surface in the later years in your career, which can turn out to be disastrous for most people. Therefore, getting to the core of the problem as early as now will give you more time to think and act.

Similarly, what can be best expected from success stories that we hear online is the fact that they are intended to inspire people and persuade them to act, not tomorrow, but today.

If you happen to be fond of collecting these success stories, you will notice that every story features a unique obstacle, which they have been confronted with in the midst of their successful business lives.

The complications, however, is not the highlight of the story, but it is the point where the person decides to rise and do something with his business ordeal.

It will probably never be easy to sort things out in just one seating, but the inspiration that many people have started to manage both work and personal life positively could really get us somewhere near to making success stories of our own lives.